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View our current available models. Explore Now
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BMW LIFESTYLE

Inspired by the core of our brand: FREUDE.
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FREUDE meets lifestyle.

FREUDE is what drives us. It’s our inspiration and our identity. We believe in conscious shopping.
Through premium-quality materials and timeless colours, we help create a more sustainable future.

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Our highlights.

BMW Lifestyle Collections.

Each of our Lifestyle Collections – the BMW Collection, BMW M Collection or BMW M Motorsport Collection – has its own unique character. Enhance your lifestyle now.

BMW Collection. With the clothing in the BMW Collection, you'll make just as stylish an impression in person as you do on the road. Characterised by fashionable designs, premium materials and a love of detail, our large range has the inspiration you are looking for.

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BMW M Collection. The BMW M Collection reflects the power and passion of our legendary BMW M cars. Wear your driving force on your sleeve – with style, confidence and the world’s most powerful letter.

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BMW M Motorsport Collection.

BMW M has a long motorsport tradition. As an official BMW M Motorsport outfitter, PUMA® transforms this spirit into a lifestyle collection with genuine BMW M DNA. These products represent the things that make our hearts beat faster.


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BMW Miniatures.

Our BMW Miniatures tell very special stories. Lovingly designed down to the tiniest detail, these vehicles are reminiscent of their real-life counterparts, and let their spirit live on forever. The limited editions are especially prized.

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BMW Accessories.

Our diverse range of practical accessories will bring FREUDE into your everyday life. Key rings, thermal cups, bags and a great deal more lend your style that perfect finishing touch.

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    Key chain.


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    Luggage & bags.


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    Thermal cups.


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    Sunglasses.


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    BMW PLUSH PEGASUS. The BMW plush Pegasus brings the ultimate moment of FREUDE for all ages. Button

    FREUDE for kids.

    With BMW kids’ products, you’re never too young to enjoy driving. Here you’ll find ride-on baby racers, remote-controlled cars and clothing in proven premium quality.

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